by Alexia Leachman | May 9, 2013 | Digital Presence, Personal Branding, Social Media, Uncategorized
This month’s articles for Fresh Business Thinking are all about blogging. It’s not going anywhere. In fact it’s role as a crucial element of your personal marketing mix is pretty solid. Business websites who have an active blog generate significant...
by Alexia Leachman | May 7, 2013 | Digital Presence, Personal Branding, Social Media, Uncategorized
My latest articles for Fresh Business Thinking are all about LinkedIn. We’re all aware of it – some of us more than others. And for those who’ve never yet broached this particular social media ‘minefield,’ LinkedIn can manifest itself as a nagging black cloud in their...
by Alexia Leachman | Apr 10, 2012 | Digital Presence, Freelancers, Personal Branding, Social Media, Uncategorized
Last week I was invited to my local BBC Radio station for a chat about Personal Branding. During our chat, we talked about the idea of knowing and discovering who you are, as well as the importance of the online world in building your reputation. If you want to hear...
by Alexia Leachman | Nov 1, 2011 | Digital Presence, Personal Branding, Social Media, Uncategorized
1. Set yourself up with a profile on the high traffic social networking sites that are relevant to you. You want to make sure that if someone Googles your name that you will be easily found. 2. Ensure that you fill out your profiles as completely as possible,...
by Alexia Leachman | Oct 26, 2011 | Digital Presence, Employees, Entrepreneurs, Freelancers, Personal Branding, Social Media, Uncategorized
This is a question that I’m always asked, and while there is no set rule on the matter, it’s certainly something that divides opinion. Just glance through a handful of LinkedIn profiles to see what I mean. But as our personal bio becomes more important in a world...
by Alexia Leachman | Jun 17, 2011 | Brands & Branding, Personal Branding, Social Media, Uncategorized, Video
Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature – harder...