by Alexia Leachman | May 9, 2013 | Digital Presence, Personal Branding, Social Media, Uncategorized
This month’s articles for Fresh Business Thinking are all about blogging. It’s not going anywhere. In fact it’s role as a crucial element of your personal marketing mix is pretty solid. Business websites who have an active blog generate significant...
by Alexia Leachman | May 7, 2013 | Digital Presence, Personal Branding, Social Media, Uncategorized
My latest articles for Fresh Business Thinking are all about LinkedIn. We’re all aware of it – some of us more than others. And for those who’ve never yet broached this particular social media ‘minefield,’ LinkedIn can manifest itself as a nagging black cloud in their...
by Alexia Leachman | Nov 5, 2012 | People, Personal Branding, Uncategorized
The short answer is there was a gap between what I said I did and what I actually did; the services sited on my website didn’t marry up with my recent projects and clients. How I was communicating who I was and what I did wasn’t right anymore. But while I knew it...
by Alexia Leachman | Oct 29, 2012 | Employees, Entrepreneurs, Freelancers, Personal Branding, Uncategorized
I’m rebranding. Yes. You read that right. A person, ME, is rebranding. You might think that rebranding is reserved for businesses and products, but in doing so you’re missing the point. Branding is all about your sense of self and identity and how you express that....
by Alexia Leachman | Oct 23, 2012 | Personal Branding, Uncategorized
So, what IS the difference between personal branding, personal marketing and reputation? Maybe I’m getting old, because I fancy having a rant. Why? Because the web is full of personal branding articles written by people who don’t REALLY understand what...
by Alexia Leachman | Sep 26, 2012 | Entrepreneurs, Freelancers, People, Personal Branding, Uncategorized
I don’t know about you, but I have a silly habit of taking books on holiday that are stimulating and inspiring rather than allowing me to escape, and this holiday is no different; I took Ian Sanders & David Sloly’s book, Mash Up, and Graham Allcott’s How to think...
