by Alexia Leachman | May 24, 2011 | People, Personal Branding, Social Media, Uncategorized
The current debate on privacy here in the UK is an interesting one. A well-known footballer has been caught with his pants down. Literally. And so, in order to protect his reputation he paid in excess of £200k to lawyers for a super-injunction to keep this mess out of...
by Alexia Leachman | Mar 9, 2011 | Digital Presence, Employees, Freelancers, People, Personal Branding, Social Media, Uncategorized
William Aruda in his Personal Branding Trends Special Report for 2011 highlighted 11 key themes that he believes will affect personal branding this year. One of these is the Pret-a–Regarder trend. What is the Pret-a-Regarder trend? With the rise of the use of video in...
by Alexia Leachman | Feb 23, 2011 | Brands & Branding, Digital Presence, Personal Branding, Social Media, Uncategorized
In the current information age where many of us are communicating, working and selling ourselves mainly through the digital space, how we present ourselves online is becoming more of a concern. The need for our digital brand to reflect our real-life brand is essential...
by Alexia Leachman | Feb 8, 2011 | Digital Presence, Employees, Freelancers, People, Personal Branding, Social Media, Uncategorized
I’ve been saying this for a while now and it seems that the web is now full of articles saying the same thing. And while the CV itself isn’t likely to die anytime soon, it can no longer be counted on to be the ONLY tool in your job search toolbox. So, what else might...
by Alexia Leachman | Feb 4, 2011 | Digital Presence, Personal Branding, Social Media, Uncategorized
Whenever I get an alert of a new twitter follower, I always take the time to read their bio. And, depending on what I read, I may click through to read their recent tweets. If their tweets seem interesting at that point I may decide to follow. But, not always. Just...
by Alexia Leachman | Jan 26, 2011 | Digital Presence, Social Media, Uncategorized
A bit of a debate has kicked off on Quora prompted by the question “How much should a digital coach be paid to help develop and implement a social networking strategy?” Answers varied from “impossible to answer” to “zip, nada,...