by Alexia Leachman | Jun 17, 2011 | Brands & Branding, Personal Branding, Social Media, Uncategorized, Video
Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature – harder...
by Alexia Leachman | Apr 10, 2011 | Brands & Branding, Employees, Entrepreneurs, Freelancers, People, Personal Branding, Uncategorized
Style & Substance There’s so much resting on making the right first impression, that we often hold ourselves back or worse, project what we think the other party wants to see. Yet, any attempts to control our persona will usually mean all parties lose out. But...
by Alexia Leachman | Apr 8, 2011 | Brands & Branding, Personal Branding, Uncategorized
My last blog article Personal branding & consistency: the great debate #1 certainly prompted a lot of comments – feel free to have a peek. Essentially, I wrote how about I came across the idea that consistency is not something to strive within the context...
by Alexia Leachman | Mar 29, 2011 | Brands & Branding, Personal Branding, Uncategorized
As an ex-brand marketer there are certain tenets of branding that just can’t be played with. I’m a Leo and I’m stubborn. I can’t help it. One of these is consistency. All great brands are built on consistency. Without consistency, people don’t know what they can rely...
by Alexia Leachman | Feb 23, 2011 | Brands & Branding, Digital Presence, Personal Branding, Social Media, Uncategorized
In the current information age where many of us are communicating, working and selling ourselves mainly through the digital space, how we present ourselves online is becoming more of a concern. The need for our digital brand to reflect our real-life brand is essential...
by Alexia Leachman | Jan 16, 2011 | Brands & Branding, Digital Presence, Personal Branding, Social Media, Uncategorized
This question “Is personal branding a fad?” came up on Quora recently so I thought I’d give my view which I’m happy to share here. The term personal branding may be relatively new, but the concept has been around much longer. There is some...
