Interview with Kenda Macdonald

I admit it, marketing automation is one of my obsessions. As a life-long marketer and someone who's fascinated by behaviour, I get a bit giddy when I get to combine the two. And marketing automation sits comfortably at that intersection.Consumer behaviour has always...

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Using blogging to build your brand

This month's articles for Fresh Business Thinking are all about blogging. It's not going anywhere. In fact it's role as a crucial element of your personal marketing mix is pretty solid. Business websites who have an active blog generate significant more traffic and...

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Getting the most out of LinkedIn

My latest articles for Fresh Business Thinking are all about LinkedIn. We’re all aware of it – some of us more than others. And for those who’ve never yet broached this particular social media ‘minefield,’ LinkedIn can manifest itself as a nagging black cloud in their...

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My rebrand story #2: Why I’m rebranding

The short answer is there was a gap between what I said I did and what I actually did; the services sited on my website didn’t marry up with my recent projects and clients. How I was communicating who I was and what I did wasn’t right anymore. But while I knew it...

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I’m rebranding!

I’m rebranding. Yes. You read that right. A person, ME, is rebranding. You might think that rebranding is reserved for businesses and products, but in doing so you’re missing the point. Branding is all about your sense of self and identity and how you express that....

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Is your working life a bit mashed-up? A book for you then…

I don’t know about you, but I have a silly habit of taking books on holiday that are stimulating and inspiring rather than allowing me to escape, and this holiday is no different; I took Ian Sanders & David Sloly’s book, Mash Up, and Graham Allcott’s How to think...

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Personal Branding: Total Reinvention

Total reinvention is not something that all of us will take on, but those that do consistently report that their life is better for the change. I myself can lay claim to that one. For some, reinvention is forced on them due to external factors such as illness or...

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Personal Branding: Reinvent your looks

This is so simple and obvious, but I have to mention it. Reinventing your looks doesn’t necessarily mean a total makeover though, although that is most definitely an option. Here are some ways that you can change your looks without going for a total makeover. Hire a...

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