Thinking
Things I’m thinking about.
Come down the rabbit hole.
Is It Bloody Working?
We spend an extraordinary amount of time doing inner work. Perhaps we should get better at asking whether anything is actually changing.
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CAPACITY. What does that even mean? “I haven’t got capacity for that right now.”
What people actually mean when they say they haven't got capacity
Read it →45 Minutes a Week SEO
What happens when a data geek who couldn’t figure out Google Analytics finally gets a tool that speaks human. I’ll be honest with you about where I started.…
Read it →Four Websites in Four Weeks
How I built four production websites – including a full SEO migration – solo, in weeks. And why most people couldn’t. Let me be clear about something upfront.…
Read it →From Plugin Hell to Production Platform: An AI Story
How a terrible WordPress plugin, an army of GPTs, and an 80-page PDF report led to building six assessment platforms – solo, in months. I knew exactly what…
Read it →Rocket-Powered Boots: How AI Built a Company I Couldn’t
The origin story of Ladder of Growth – and why it would not exist without artificial intelligence. I’d been building the spreadsheet for about seven years. Not consistently.…
Read it →I Didn’t Need the Million Quid. I Needed February 2026.
The story of a seven-figure investment offer, an IP stand-off, a crushing collapse – and what happened when I dropped my old app brief into Claude Cowork. I…
Read it →The Bill & The Hidden Charges
The ones steering your life and making your life choices without you knowing.
Read it →A map of internal architecture? What’s that?
The thing I keep banging on about and explaining it like I would to a 5-year old.
Read it →The case for fast therapeutic work
What tokophobia taught me about the lie of slow
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