Thinking

Things I’m thinking about.

Come down the rabbit hole.

Human Change · 15 May 2026

Lost in Awareness-land

I've been watching this for fifteen years. I'm done being polite about it.

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Measurement · 14 May 2026

The chart I redrew this week – and what it told me about the consciousness industry

And what happens when consciousness becomes a brand.

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Human Change · 11 May 2026

Mental Health Awareness got us here. It won’t get us out.

Britain spends more on mental health awareness than ever, yet anxiety and depression keep rising. What I said on Andrew Eborn's show about prevalence inflation.

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Human Change · 11 May 2026

Mental Health Crisis: The Bottleneck is Not Awareness

A client told us she'd learned more in a twenty-minute assessment than in years of therapy. Here's what that's actually telling us - and what I'm building because…

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Methodology · 5 May 2026

Mental Health Recovery: Slow is not a virtue

The 'healing takes years' narrative is a choice - and we're not telling clients that choice exists.

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Human Change · 3 May 2026

Mental Health Awareness: The Receipts Are In

Awareness isn't fixing the problem. We've known that for months. It's time to start acting on what we know.

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Measurement · 23 Apr 2026

Why I don’t trust “I feel better”

And no, that's not a cynical thing to say

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Business & Leadership · 2 Apr 2026

From Untouchable to Inner Circle

Here's what happened in between.

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Measurement · 1 Apr 2026

I said I had charts. Here they are.

Six clients, readings taken at regular intervals. Average movement of +263 points in six months, against a lifetime average of five.

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Measurement · 29 Mar 2026

I’ve been secretly tracking people’s consciousness on a spreadsheet. Here’s what I found.

The story behind everything I've been building - and why a filmmaker just knocked on my door about a book I've barely promoted.

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