Thinking
Building with AI.
45 Minutes a Week SEO
What happens when a data geek who couldn’t figure out Google Analytics finally gets a tool that speaks human. I’ll be honest with you about where I started.…
Read it →Four Websites in Four Weeks
How I built four production websites – including a full SEO migration – solo, in weeks. And why most people couldn’t. Let me be clear about something upfront.…
Read it →From Plugin Hell to Production Platform: An AI Story
How a terrible WordPress plugin, an army of GPTs, and an 80-page PDF report led to building six assessment platforms – solo, in months. I knew exactly what…
Read it →Rocket-Powered Boots: How AI Built a Company I Couldn’t
The origin story of Ladder of Growth – and why it would not exist without artificial intelligence. I’d been building the spreadsheet for about seven years. Not consistently.…
Read it →I Didn’t Need the Million Quid. I Needed February 2026.
The story of a seven-figure investment offer, an IP stand-off, a crushing collapse – and what happened when I dropped my old app brief into Claude Cowork. I…
Read it →How I Wrote a Book in Two Days with AI – Here’s My Process
Harnessing AI to Write a Book in Two Days: My Process, Insights, and Lessons Learned
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