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What happens when a data geek who couldn't figure out Google Analytics finally gets a tool that speaks human. I'll be honest with you about where I started. My SEO wasn't terrible. My Fear Free Childbirth site had a domain authority of around 37. The Head Trash site...
How I built four production websites - including a full SEO migration - solo, in weeks. And why most people couldn't. Let me be clear about something upfront. Going back to an agency was never an option. Not because I had anything against agencies - I spent twenty...
How a terrible WordPress plugin, an army of GPTs, and an 80-page PDF report led to building six assessment platforms - solo, in months. I knew exactly what I wanted to build. That's the thing people don't always understand about being a non-technical founder. The...
The origin story of Ladder of Growth - and why it would not exist without artificial intelligence. I'd been building the spreadsheet for about seven years. Not consistently. Not obsessively. Just... adding to it. Every time I noticed a pattern in a client session -...
The story of a seven-figure investment offer, an IP stand-off, a crushing collapse - and what happened when I dropped my old app brief into Claude Cowork. I wasn't looking for investors. That's the first thing to understand. I wasn't on the circuit, pitching to rooms,...
From building soulful self-coaching tools to supporting clients and even navigating my own health, here’s how I’m using AI not just for business, but for deep personal growth. Why AI Isn’t Just for Techies — It’s for Healers and Humans If you’d told me a few years ago...
Why your emotional OS determines what AI can do for you Everyone’s selling AI as the fast track: more content, less effort, instant results. Here’s what they’re not telling you:AI won’t fix a scrambled internal system. It’ll just reflect it. Because AI isn’t a...
I've recently been playing with AI-generated images for my personal brand — experimenting with new ways to represent myself visually online. And it’s got me thinking. As someone who owns a business brand — and is the brand in many ways — the idea of using AI images of...