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I love writing and creating content. This is where I'll be sharing ideas that feel right for this space.
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Recent Posts
45 Minutes a Week SEO
What happens when a data geek who couldn't figure out Google Analytics finally gets a tool that speaks human. I'll be honest with you about where I started. My SEO wasn't terrible. My Fear Free Childbirth site had a domain authority of around 37. The Head Trash site...
Four Websites in Four Weeks
How I built four production websites - including a full SEO migration - solo, in weeks. And why most people couldn't. Let me be clear about something upfront. Going back to an agency was never an option. Not because I had anything against agencies - I spent twenty...
From Plugin Hell to Production Platform: An AI Story
How a terrible WordPress plugin, an army of GPTs, and an 80-page PDF report led to building six assessment platforms - solo, in months. I knew exactly what I wanted to build. That's the thing people don't always understand about being a non-technical founder. The...
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