Michael is someone who is challenging the perception of what personal branding is by calling time on all the personal branding BS out there. He argues that the crux of your personal brand is the story you choose to share with people. After all, it is through your story that you are more likely to engage and be more memorable. Great business brands are built on stories and so are we. I am a bug fan of his work and so I’m uber delighted that he’s taken the time to write this piece. It’s one that I’ve been meaning to write for a while.
Every good brand needs a mission. And the same goes for us. If you can figure out what your mission is, then you’re doing a lot better than most. But the clever bit is articulating it, and doing so in such a way that you encourage others to join you and support you. But the thing about missions is that they’re not always articulated very well. And that’s what this post is all about.
It’s a well written post that I’m not going to attempt to take snippets from so all I’d like to do is to encourage you to pop along to his site and read it for yourself.
Read the post here Stop Trying to Change The World: Find a Better Mission.
If you want to find out more about using storytelling in the context of your personal brand you might want to check these posts out.