Here is an interview I did recently with Hung Lee aka Wise Man Say.
Some of the things we talk about include
- Brand Creation vs Brand Discovery
- Brand Values = inflexibility? Or does it allow for inconsistency in life?
- Brands get ossified as they mature – harder to change as you go on – implications for young people?
- Transparency of social media – effect on personal brands
- Language – and the need to do better. Bring in your ‘personal capital’