Here is an interview I did recently with Hung Lee aka Wise Man Say.

Some of the things we talk about include

  • Brand Creation vs Brand Discovery
  • Brand Values = inflexibility? Or does it allow for inconsistency in life?
  • Brands get ossified as they mature – harder to change as you go on – implications for young people?
  • Transparency of social media – effect on personal brands
  • Language – and the need to do better. Bring in your ‘personal capital’