by Alexia Leachman | Mar 11, 2021 | Business, Head Trash, Marketing
Bullying is not often associated with lead magnets. Until now. A CEO client told me that she felt bullied and attacked during some recent sales negotiations. They were feelings rather than an experience that other people in the room would have identified as such. We...
by Alexia Leachman | May 13, 2019 | Marketing
I admit it, marketing automation is one of my obsessions. As a life-long marketer and someone who’s fascinated by behaviour, I get a bit giddy when I get to combine the two. And marketing automation sits comfortably at that intersection.Consumer behaviour has...