Personal Branding Interview | Alexia Leachman & Hung Lee

Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature - harder to...

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Personal Branding: What’s your story?

I'm on a mission to ban elevator pitches! Why? Well, they're usually wooden, soul-less pitches that sound so cheesy that the message and impact is often missed. So, what's the alternative? Telling your story!

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Top 5 life regrets: don’t let them be yours

I came across this wonderful blog piece that really got me thinking. And crying. Nurse reveals the top 5 regrets people make on their deathbed It reminded me of when I was losing my mum and the conversations we had about regrets. She was full of regrets. So many...

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Personal Branding: Reputation management is YOUR responsibility

The current debate on privacy here in the UK is an interesting one. A well-known footballer has been caught with his pants down. Literally. And so, in order to protect his reputation he paid in excess of £200k to lawyers for a super-injunction to keep this mess out of...

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Personal Branding: keeping it simple

There’s a misconception out there that for you to have a really strong personal brand, you need to dominate all the social networks, have a really strong web presence, have written at least 2 books etc etc. Well, don’t worry, because you might not need to do any of...

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My Favourite 4 Personal Branding Quotes

The term "Personal branding" is massively misunderstood. Even in marketing circles, branding is not understood, so the likelyhood of the masses getting their heads around personal branding is slim. So, to help out I've collated my personal favourite top 4 quotes that...

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What have your strengths got to do with your personal brand?

Style & Substance There’s so much resting on making the right first impression, that we often hold ourselves back or worse, project what we think the other party wants to see. Yet, any attempts to control our persona will usually mean all parties lose out. But...

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Personal branding & consistency: the great debate #2

My last blog article Personal branding & consistency: the great debate #1 certainly prompted a lot of comments - feel free to have a peek. Essentially, I wrote how about I came across the idea that consistency is not something to strive within the context of...

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Personal branding & consistency – the great debate part 1

As an ex-brand marketer there are certain tenets of branding that just can’t be played with. I’m a Leo and I’m stubborn. I can’t help it. One of these is consistency. All great brands are built on consistency. Without consistency, people don’t know what they can rely...

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