The world of job search has changed. This might seem pretty obvious, but a scary few haven’t quite noticed. Not only has job search changed, but it’s been completely and utterly transformed into something entirely new.

It’s these same people who when they join linked in, think that it’s sufficient to merely input their company and job title. And possibly, their responsibilities. But that’s OK, they have a job. They’ll sort it out once they need to find a new one. Oh please! Wake up and smell the coffee! Are you serious?! You’re not going to get a job if you can’t be bothered to make an effort. All the time. Whenever you do get round to looking for work, the first thing recruiters are going to do is Google you. And putting positive content online is not an overnight process.

In case you haven’t heard there are a shed load of people just like you looking for work. You might be unemployed or, or on the verge of redundancy, or maybe just bored of being treated like crap in your current job. Whichever it is, if you want to find work, you’re going to have to make an effort.

OK, so you think you have. You think you’ve done a pretty good job with your LinkedIn profile. After all, your CV has been perfectly re-created in the LinkedIn environment. You struggled a bit with the summary, but other than that, you’ve managed to fill it out quite nicely. Well, I hate to break to you, but you’ll never get that time back.

Now some of you are probably thinking “No! Hang on a minute! My summary rocks! I spent ages writing that – it’s awesome!” Well I’d like to invite you for a moment to see if you have included any of these words in your LinkedIn profile

~ Extensive experience ~ Innovative ~ Motivated ~ Results oriented ~ Dynamic ~

~ Proven track record ~ Team player ~ Fast-paced ~ Problem solver ~ Entrepreneurial ~

Well, have you? Did you check?

If you did, punch yourself. These phrases are the top 10 most used phrases in LinkedIn profiles. And that means that they are meaningless. Meaningless because every other lemming is using them which means you all look the same. And if you all look the same, you don’t stand out. And if you don’t stand out you don’t get picked. You don’t get picked you don’t get the job. Got it? So, if this is you, you need to overhaul your profile.

I know. I’m beginning to sound a bit harsh. But, life’s like that. Right now it’s competitive out there and if you want to stand out you need to start taking notice of the best ways of doing that. And to start with that means that you need to ditch the idea of a CV and think more along the lines of a marketing campaign. What’s your headline? What value do you add in a team? What can you be relied upon time and time again? For those familiar with marketing, you’ll notice how all these things are pieces of a brand. Yup! You need to start thinking about YOUR personal brand. And every good brand needs a good story.

So what’s your story?

If you can tell your story in an interesting, compelling and engaging way then you’re more likely to stand out. You want to know why? We all love a good story. Stories engage on an emotional level in a way that dry facts don’t. Coming up with your story isn’t a quick process. A great story will help to communicate your values, what you’re great at, who you do great stuff for and what you’re aiming for. When you have a great story you’ve then got the beginnings of what you need to stand out both online and offline.

If you want help transforming your online profile, there’s a great product that can help you do that. It was developed by @walterakana and @carolross .

If this piece has inspired you to sort out your LinkedIn profile, that’s great. But before you do, you might want to see what other people are doing out there to get a job. Like Kyle. Hopefully, you’ll realise how much the job search game has changed. And how much more you need to be doing to stand out and get chosen.

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